Back to Creativity
We interviewed 200 of Europe’s top 500 brands to see how the changing face of marketing is being affected and outlined what can be done.
The results have been published in our latest whitepaper reports in the Back to Creativity series.
To find out more view the video above or register for a free copy of the full reports below.
Part One: The Marketing Metamorphosis
Marketers are seeing their budgets cut and headcounts shrink, yet with an upsurge in new marketing channels and the pressure to deliver results they are finding the increasing demand for content a growing strain.
Part Two: The Marketing Equilibrium
Under pressure from every side, many marketing departments have relinquished control of the creative process to agencies. Marketers believe innovation and creativity should be led from within the marketing department, yet many are too overburdened to apply their own creative input. But could the tide change?