Enabling international brands to communicate and engage with a global audience takes innovation, flexibility and insight. We put our teams at the heart of your business to understand your requirements, bring new thinking and ideas, and deliver as a seamless extension of your marketing functions.

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marketing procurement

Our procurement expertise spans over 30 years with millions of transactions across different industries and international markets. We don’t simply focus on driving down costs but take clients on a journey of improvement, standardisation, harmonisation and development that adds real value to both marketing and procurement teams.

Quality assurance, ethical and sustainable sourcing is integral. It’s driven by our commercial and account teams and backed by our certifications. See more here

Print management

We have a long heritage in print and our expertise spans over 40 years. Our account management teams are experts on all types of production across different formats and processes and we manage our global supply chain from concept to delivery. Supported by our central commercial and colour management teams alongside bespoke technology, our print management service delivers process innovation and ensures client campaigns are produced in the most cost effective and sustainable way. This expertise is delivered across the following:

 

  • General marketing print

Marketing print remains a key communications channel. We are experts at managing all marketing materials including posters, brochures and leaflets, which we deliver consistently and effectively in every market. We use our expertise to drive innovation, reduce costs and ensure marketing materials support our clients’ objectives and brand values.

 

  • Direct mail

When produced effectively direct mail delivers real cut through and a strong return on marketing investment compared with other direct channels. We provide an end-to-end solution from data analytics, cleansing and pack production through to managing postal channels and response management. We operate at the cutting edge of one-to-one marketing utilising traditional and modern production techniques to manage large run packs through to unique one-to-one digitally personalised mailers.

 

  • Operational print

Operational print is often a neglected area. We work with our clients to identify those materials that can be digitised and replaced in order to reduce usage and demand while providing an effective technology-led solution to reduce the time our clients spend managing operational print materials such as business cards, letterheads, forms and labels.

 

  • Point of sale

Whether it’s a temporary solution for a one time promotion or a permanent display for a full store global roll-out, our team of experts specialise in developing bespoke equipment and display solutions. We deliver across the full production cycle; from strategy development and product design to manufacture and installation.

 

  • Promotional merchandise

Our promotional merchandise team source and develop a wide range of corporate and consumer gifts and merchandise. We understand what’s creatively possible with bespoke production and manage the quality process from brief to delivery. Thousands of standard products are available to order and custom products are where we add real value, creating maximum impact that’s tailored to individual marketing campaigns.

marketing production

Implementing successful marketing campaigns efficiently, accurately and consistently, enhancing your brand and creative concept, across media channels and formats of increasing complexity, number and geographical footprint is not as straightforward as it used to be.

Visual layout, size, positioning, colour and content all combine to create a compelling message to your customers. Many global brands are benefiting from decoupling their marketing services. Rather than leaving their lead agency to control all creative and production elements of a campaign, they’re buying and managing their production requirements (media, pre-press, print and/or digital) separately.

Central production agency

Our central creative production agency delivers both cost and process efficiencies – facilitated and delivered by our individually configured, bespoke and industry-leading technology suite.

Through the decoupling of cross-channel creative production to Charterhouse – whether at concept or storyboard through to master builds or purely adaptation from a supplied master – we can adjust our solution to fit our clients’ varied requirements on a local, regional and global level.

On-site agency

Having an on-site, clearly de-coupled, creative production team working alongside clients’ agencies can realise all of the benefits of a local solution as well as the resource and skillset support of a centralised production agency within the same ‘agency extension’ model.

Because our on-site teams are ‘hardwired’ into both our central production agency and creative agency, Indicia, we can scope and build any solution from a regional fully formed in-house creative agency providing services from strategy planning and conceptual creative to media channel delivery, or a decoupled, purely production-led, studio working alongside clients’ appointed creative agencies, through to a simple on-site production studio executing simple amendments and adaptations.

This unique ‘agency extension’ model provides complete flexibility and fluidity of resource and service, offering full accessibility to a wider defined skillset within the same operational and commercial model, capable of providing both creative and production agency services and benefits. All joined up and underpinned by our wider technology platform and business.

On-site studio

For many clients we put our studio team on-site alongside our marketing clients and print management team. Our teams immerse themselves in our clients’ brands to deliver a range of solutions including:

  • Pre-press from master artwork through to final adaptations
  • Artwork creation from brief or master amendments
  • Adaptation and localisation
  • Image retouching and layout management
  • Pre-production flight checking: ensuring all files are ‘output ready’
  • Colour management
  • Corporate Identity – ensuring brand guardianship

Our teams become an extension of our clients’ marketing operations – we become seamlessly integrated with their brand and values, sharing common goals, displaying the same dedication required to help drive their businesses forward.

marketing solutions

Our customer engagement agency, Indicia, manages the art of smart. Indicia starts with customer data, digs deeper for insights and transforms their understanding into inspiring ideas.

Their services are inspired by planning, fuelled by analytics, realised by creative and delivered by technology. Indicia’s six key services work together to create brands that customers want to spend time with.

  • Number crunching is just the start. Indicia’s analysts are experts at uncovering valuable customer insights.
  • Squeezing the most out of every insight, Indicia’s planners create intelligent, measurable strategies.
  • Creative is the point at which ideas and insight collide to bring campaigns to life.
  • A multi-skilled team executes creative with precision. Right channel, right time, right results.
  • Optimise your brand for the always-on world of social media.
  • Technology solutions. Full-lifecycle web development, build management, data-platform design.

 

Find out more at www.indicia.com