Charterhouse are delighted to have recently won the E.ON 2011 “Collaboration” Award for our work in supporting E.ON’s customer communications strategy in 2011, along with a runner’s up award in the “Responsibility” category, for our carbon management programme. read more
E.ON rewards Charterhouse with a supplier award for the third year running!
15.05.2012
In News
Taking stock of digital spend
In 2 recent articles Ivan Skoric, Head of Digital Services at Charterhouse, explains why brands need to take control of digital marketing spend, and the potential benefits for procurement and marketing from a “decoupled” approach. Read more below:
+ Guest blog: Procurement Leaders
+ Figaro Digital
Charterhouse quoted in Daily Telegraph report
The Daily Telegraph’s April edition of the Business Reporter supplement was a print industry special, and featured the thoughts of Charterhouse Board Director Anthony Hawkins on print’s role in the future of marketing communications.
In the article (page 6) Anthony refers to Charterhouse research about the integration of print and digital media, as the industry continues to evolve in a multi-channel world.
Research Project – Maverick marketing spend rife in Europe’s top 500 firms
Two thirds of procurement professionals claim maverick marketing spend is widespread.
Four fifths of firms struggle with immature marketing procurement practices.
Almost half feel pressure to improve marketing procurement.
Almost a third face conflict with the marketing department as a result.
Europe’s top 500 businesses are struggling with ‘maverick’ buying of marketing products and services, with suppliers being selected ad hoc across organisations. Over two thirds (67%) of procurement professionals in Europe’s largest companies say maverick buying is rife, leading to significant overspend and missed savings. read more
How to manage brand colours in this digital age
20.04.2012
In Article
Colin Osborne MBE, Charterhouse’s colour management expert, has recently had an article published on UTalk Marketing.
In the article Colin explains the opportunities for marketers to ensure the integrity of their brand identity across multiple media channels, and offers top tips to improve the colour management process.
Charterhouse helps shape IPM Diploma in Promotional Marketing
15.03.2012
In News
Charterhouse has once again played a part in shaping the Institute of Promotional Marketing’s Diploma in Promotional Marketing thanks to input from our Account Director Andy Stevens.
The qualification is the only accredited Diploma in Promotional Marketing and covers all the media and channels in which, on which or through which, promotions are communicated. read more
Charterhouse opens new office in Austria
07.03.2012
In News
Charterhouse opened a new Austrian office in the heart of Vienna last week; in a move that further consolidates our growing European presence.
We now have operations in 19 countries to support ‘cross border’ clients such as Unilever and Electrolux, and further openings are planned during the rest of 2012.
Top tips in data suppression
An article by Scott Evans (Head of Data at Charterhouse) has recently been published on The Drum.
In the article Scott explains the importance of accurate data in direct marketing and addresses the complex challenges of managing customer data to ensure you reach the right person with your communications every time.
Click here to read the full article.
Customer Panel – 2012 set to be the year of print and digital integration
In 2011 a number of our customers came together to form the Charterhouse Customer Panel; a research panel designed to shed light on the issues you’re facing in marketing procurement.
To kick-start the New Year, we’re announcing the results of our first survey on print and digital integration: who’s doing it, how are they using it, and how can you generate more results from your integration methods in 2012? read more
Case Study – How Charterhouse helped Which? give its welcome packs a boost
18.01.2012
In News
A case study about how Charterhouse helped Which? to reduce the cost and increase the efficiency of sending welcome packs to new subscribers has recently been published by UTalk Marketing.
Click here to see the full article.
