An article by Scott Evans (Head of Data at Charterhouse) has recently been published on The Drum.
In the article Scott explains the importance of accurate data in direct marketing and addresses the complex challenges of managing customer data to ensure you reach the right person with your communications every time.
Click here to read the full article.
In 2011 a number of our customers came together to form the Charterhouse Customer Panel; a research panel designed to shed light on the issues you’re facing in marketing procurement.
To kick-start the New Year, we’re announcing the results of our first survey on print and digital integration: who’s doing it, how are they using it, and how can you generate more results from your integration methods in 2012? read more
A case study about how Charterhouse helped Which? to reduce the cost and increase the efficiency of sending welcome packs to new subscribers has recently been published by UTalk Marketing.
Click here to see the full article.
Charterhouse, the marketing services production company, has opened a new office in central London to cater for its continued growth in digital production services.
The Old Street office puts all of Charterhouse’s digital capabilities under one roof, servicing clients including Sony, MINI, E.ON and Burger King. read more
Top companies wasting €716m on inefficient marketing procurement
The vast majority (88%) brand current procurement practices ineffective
Four fifths (79%) claim marketing procurement could be more efficient
Europe’s top 500 businesses* could be wasting a combined €716m when purchasing marketing products and services, according to a forthcoming study from marketing production specialists Charterhouse. read more
Keeping up with consumers’ whereabouts can be an uphill struggle. First there are numerous Industry Suppression Files to contend with – those lists of people who have passed away or moved house – as well as mail preference services. Then there is the specialist expertise required to drill down into the data and maximise results.
Yet the cost of not suppressing data is enough to make any marketing director’s eyes water. The need to improve the accuracy of databases is only heightened by increasing pressure on marketers to do more with less. read more
Tim Ingram-Smith’s article on the challenges of marketing in the mobile channel has been published on Fourth Source. Tim offers his top tips to help businesses ensure that email marketing continues to be effective as more and more people read their messages on the move.
Click here to read the article.
David Fincham‘s article on implementing global marketing procurement has recently been published on supplymanagement.com, and argues that local engagement is vital for long term success.
Click here to read the article.
At the start of October Sam Sills and Gary Robinson from Charterhouse’s onsite account team teamed up with clients from E.ON’s Existing Customer Management and Fulfilment department to complete ‘Shine London’ – a Cancer Research UK Midnight Marathon.
The five walkers raised £1,402 for Cancer Research UK (which is E.ON UK’s charity of the year for 2011), making a great contribution towards E.ON Nottingham’s total of over £8,000. read more
Charterhouse’s Head of Permanent POS Matt Lowe gives his thoughts on the latest challenges facing retailers when it comes to in-store marketing strategies; suggesting that embracing new technology and intelligently using data can help bridge the gap between the shop floor and the web.
His article was recently published on the UTalkMarketing website.
