Integrated marketing communications: “the coordination and integration of all marketing communication tools into a seamless program that maximises the impact on consumers and other end users at a minimal cost”.
“Integrated marketing” across multiple channels is the ultimate aim for many marketers. There are so many message delivery options nowadays, from print through to social media, and different opinions around what combinations get the most out of your budget.
You need a supplier who understands how to deliver messages across multiple channels; who understands the limitations of each channel; who will protect your brand consistency; and who ultimately delivers best value.
Charterhouse produces marketing communications across multiple channels for some of the world’s best known brands: advising them on what is possible in the world of production and helping them get the most out of their customer database.
Please contact us to find out more.