Working with some of the world’s most stand-out brands it’s not surprising that they demand great things from their partnership with Charterhouse. And it’s what we excel at. Clients are no longer just looking to drive down the bought-in cost of their marketing communications. Our marketing and procurement audiences have very specific demands around some key areas that make a difference to their brands. These include innovation, colour management and sustainability.
Innovation is one of the key drivers across our clients – both marketing and procurement – as they look to differentiate themselves in an increasingly competitive landscape. Over the past 10 years we’ve evolved our approach to innovation and today we provide a comprehensive and individual roadmap for clients that’s tailored to their specific drivers.
Too often in our industry innovation has been seen as simply showing new products and materials but for us it goes much deeper. From our perspective innovation for marketing procurement covers a range of areas such as working practices, procurement strategies, technology solutions, manufacturing trend analysis, retail & shopper marketing insights, sustainability drivers, carbon foot printing, print and digital output, colour and brand management, etc.
As well as innovation consultants assigned to specific clients, our wider innovation team works across 40 different countries visiting clients to conduct roadshows, workshops and seminars. They are also responsible for generating our innovations newsletters, developing and maintaining our innovation portal which showcases new ideas and best practice as well as contributing to our thought leadership research papers.
Our clients spend substantial sums on developing and protecting their brand equity and colour is one of their key success factors.
Charterhouse is proud to be the first print management company to receive the global certification for Colour Quality Management – ISO 12647.
Our long standing focus on colour led us to develop our unique colour quality management system which consistently delivers major benefits to our clients, including:
Our industry leading colour management programme focuses on the following five key areas:
To ensure continuity and standardisation, all digital files produced by Charterhouse are profiled to the international standard ISO Coated v2, the ICC profile used in ISO 12647.
To help clients and their agencies we have produced an industry-recognised publication on colour management. This provides a comprehensive guide to viewing and handling digital files and also allows print partners to fully comply with our colour management policy as well as the demands of ISO 12647. This booklet is combined with Charterhouse profiles and applications to allow suppliers to view digital files, use the correct colour management procedures for importing, converting and exporting digital files in Adobe Photoshop, Illustrator, InDesign and QuarkXPress as well as producing formatted PDF files and digital proofs.
All digital proofing meets that ISO 12647-7 standard and all studios are equipped with an Epson digital proofing solution located in an air conditioned and controlled environment. Each digital proof contains a Fogra Media Wedge V3. Each studio is also equipped with a VeriVide Fenestra viewing booth (which complies to ISO 3664) for consistency and colour accuracy.
All our suppliers undergo an initial ISO print test as well as completing a detailed questionnaire on colour management procedures. To comply with the ISO standard the printed test sheet must be within tolerance of the TVI curve, CMYK primaries, overprint values, ink trapping and grey balance standards.
Working in partnership with the Huber Group, Charterhouse has developed a unique colour matching service that ensures a brand colour can effectively be repeated across a range of substrates and finishes. Once defined, the brand colour data is maintained as a CIE L*a*b* value. Improving the unique nature of this solution, spectral data is measured and controlled by a Konica Minolta FD-& spectrophotometer, Heidelberg Image Control, InPress Control or Manroland PressPilot. The spectral data can be downloaded from our secure portal as part of our closed-loop colour control system.
Our in-depth colour quality control measuring and reporting combined with our production data and trend analysis across the speciality area of colour management is truly unique. Our approach to colour management leaves our competitors trailing and is a unique point of differentiation in our market.
Our exceptional colour management solution allows our clients to sleep well knowing that their brand integrity is protected, preserved and respected regardless of where their brand collateral is produced across the world.
We have a deep understanding of the sustainability issues and challenges facing our clients and have embraced a proactive approach to support them at every level.
Sustainability is at the core of our business. Our goal is to drive sustainable thinking through all levels of marketing communications and we have long since established sustainable supply chain management as a core value.
Our dedicated sustainability team ensures that we have the highest sustainable accreditations to deliver credible solutions to our long term environmental commitments. Industry accreditations recognise the quality of our people, integrity of our systems and our commitment to delivering sustainability of the highest possible standard.
We pride ourselves on our environmental and quality systems with our ISO 14001 and 9001 accreditations, which we have held since 2006.
Our sustainability team continuously searches to identify the latest trends, technologies and new sustainable materials across all marketing print formats. We bring our clients new ideas through on-site innovation days and help them give their marketing materials more visual impact, whilst delivering sustainable benefits.
As key members of Sedex, the Supplier Ethical Data Exchange, we are dedicated to driving improvements in responsible and ethical business practices in our global supply chains.
This allows us brings together the principles of supply chain management and corporate social responsibility to make our marketing services and suppliers a sustainable source of value. We anticipate our clients’ environmental issues rather than reacting to them and improve the sustainable standards throughout the entire supply chain.
EcoVadis aims to improve environmental and social practices of companies by leveraging the influence of global supply chains. EcoVadis operates the first collaborative platform enabling companies to monitor the sustainability performance of their suppliers, across 150 sectors and 99 countries. Their reliable ratings and easy to use monitoring tools allow companies to manage risks and drive eco-innovations in their global supply chains. EcoVadis rigorously audit on four key areas:
Charterhouse has proudly achieved the highest rating of ‘Gold Standard’ with EcoVadis and is ranked within the top 5% of all suppliers audited
One of our key sustainable principles is to source the very best sustainable materials for all our clients’ marketing communications globally.
Charterhouse has held both FSC & PEFC accreditations since 2006. The ‘Chain of Custodies’ provides a robust audited certification to ensure all purchases or wood and paper are environmentally sound, socially beneficial and economically prosperous in the management of the world’s forests.
Our CarbonNeutral Print Production programme is a unique program that allows us to measure the CO2 impact of our clients’ print, reduce it, and then offer them the chance to offset their emissions through investing in green energy projects, managed by The CarbonNeutral Company. In 2006 we became the first print management company to hold a ‘Carbon Neutral’ status and still adhere to this ethos via offsetting carbon and regular external audits.
Our sustainability team works closely with new sustainable material manufacturers and has a deep understanding of innovative sustainable materials for on-brand print, packaging, point of sale and point of purchase that could decrease costs, increase waste & recycling rates and enhance sustainable credentials.
We have access to some of the most innovative technologies and some of the most versatile and sustainable materials in the market.
Our unique Environmental RFI is designed to find out more about the sustainable credentials of our supply chain; covering areas from accreditations and policies through to production processes and facilities management. We ensure that your marketing communications are produced by the most sustainability focused suppliers.