Decoupling: “the separation of previously linked systems so that they may operate independently”.
Many global brands are already enjoying the benefits of “decoupling” the purchasing of their marketing services. Rather than leaving their lead agencies to control all creative and production elements of a campaign, these organisations are buying and managing their production separately (whether media, pre-press, print or digital).
Decoupling production allows you to control cost, service levels and KPI’s much more closely – leaving the creative experts to focus on their core functions, and the production providers to ensure campaigns are delivered on time and on budget.
Charterhouse provides decoupled marketing production services for some of the world’s leading brands: saving them money, controlling their brand, sharing innovation and offering expertise across multiple delivery channels.
Please contact us to find out more.