Client
Charterhouse has worked with Shell since 2005, delivering marketing production across POS, commercial print, signage and corporate merchandise.
Objective
Shell planned a high-impact launch for its brand new ultra-efficient Shell FuelSave range. Charterhouse was tasked with supplying a vast array of different merchandise and supporting POS items to ensure consumer engagement was optimised.
Process
Each item was carefully selected and sourced to the required corporate standards and tight deadlines. The final kit of parts was approved then developed further to ensure cost-efficient packaging and transport could be achieved. Components were then brought together to a central collation point for final delivery.
Result
60 different items of marketing collateral were sourced and nearly 1000 packs were delivered to Shell petrol stations nationwide. We were successful in reducing the lead time from ten days to six to meet the required launch date. We also created an enhanced version of the standard forecourt at the UK Head Office to maximise the internal impact.
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