We work with many of the world’s leading brands across multiple territories and truly understand their marketing goals to deliver innovative, cost-effective and sustainable brand management solutions.
Origination, adaptation, reversion and amendment
Central creative production agency
Procurement teams are becoming more progressive and integration with marketing continues to improve. This study reveals that many procurement teams are planning to restructure in order to increase alignment with marketing.
This report highlights current trends and future predictions in marketing procurement including how leaders are attempting to further integrate with marketing, priorities & KPIs and why procurement is seeking greater involvement in strategy and planning.
Whilst cost reduction and avoidance continue to dominate procurement’s objectives, research indicates that improving agency/supplier performance is increasingly becoming a priority on procurement’s agenda and is now among their top KPIs.
Marketing procurement continues to gain influence as teams increasingly recognise the complexities of the marketing category. This report reviews the changing landscape of marketing procurement including creative, suppliers, measurement/metrics and gaining influence.